Equity Investment Basics

Saturday, January 9, 2010

Investors who are looking to take the plunge into the equity markets now that the economy is starting to recover will need to follow these basics if they are looking to make wise equity investment choices.

1. Familiarize yourself with the security’s Price-to-Earnings ratio. Also known as the PE ratio, this figure tells investors how much they are paying for each dollar earned by the company. In other words, the lower the PE ratio, the better the price for the security. Investors can gauge whether one security is deemed more expensive than comparable securities, such as competitors within an industry.

2. Know the debt-to-equity ratio for the security in question. This ratio allows investors to determine how much debt a company owes for every dollar in equity they own. The higher the ratio, the more debt the company has to repay. In difficult times, debt-to-equity can often predict solvency issues. Since this ratio will vary from industry to industry, make sure that securities are compared within the same industry, otherwise the comparison is worthless.

3. Find out what Professional Analysts feel about the stock in question. Since most public companies are reviewed by investment houses for possible inclusion in their own portfolio, these companies will often publicize their recommendations. These recommendations will vary, but will be either Buy, Hold or Sell. Finding out what the pros think about a particular security can provide further confirmation of a position that an investor is looking to take.

These three tips are starting points for many investors. Although the list is nowhere near being all-inclusive, investors who take the time to find this easily available information will find they are making smarter trades over the long-term.

For investors who would rather not deal with the research aspect of investing, mutual funds provide a great alternative as the research and effort is done by the fund company.

Find out more about Bond Funds as well as Investment Strategy at the MutualFundSite.org.

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